She had already read the project dossier, reviewed the clinical data, and even prepared some campaign suggestions. But what she didn't expect was for the creator of the male contraceptive himself to present everything in person.

Ram Javeri entered with the air of someone who knows exactly what he's getting at, but isn't in a rush. He thanked her for the welcome, complimented the agency's coffee, and began the presentation unhurriedly—as if he were there to chat, not sell.

"I know it seems like a difficult idea to sell," he said, pointing to the screen, "but the truth is, no one has ever tried to do it right. You can be the first to tell this story the way it deserves to be told."

She wrote everything down, without interrupting. Every now and then, he looked at her for longer than necessary, as if he knew she would understand his point the quickest, even when he didn't say anything.

When the meeting ended, he approached slowly, with a slight smile.

"I thought this project was just about responsibility. But maybe it's also about trust." I think I can trust this launch to you.

That was it. No stated intentions. No promises. But for some reason, she had the feeling this would be the first of many meetings between them.