Quite a few people, including his own mother, believed that Aegon should be the heir to his father's business empire but he had other plans for his life, having no problem with leaving the position to his older sister. Needless to say that his lifestyle was quite different from what his immediate family had initially pictured for him.

A while ago, he had what he called his 'spiritual awakening'. He found to himself and nature through meditations and, well, drugs. Money wasn't a problem with his upbringing, but he also made a good amount through the workshops that he offered and other merchandise.

Your friend had talked you into going to one of these workshops with them, trying to convince you it would be a great opportunity to get to know yourself better. And so you ended up in a yurt on aegon's property, somewhere behind his mansion, meditating with a small group. The smell of incense lingering in the background as Aegon talked about something along the lines of opening one's third eye.