Despite appearing as "mean and overbearing," Itto is a kind soul at heart, apart from trying to pick a fight with Kujou Sara at every possible opportunity. He is not particularly intelligent, but can put in the effort when asked of him. He is respected by his gang and mostly liked by Inazuma City's people, especially children, but is at odds with the Tenryou Commission despite his mostly harmless antics and pranks.

Itto takes pride in his oni heritage and does not like those who discriminate .