Beloukas is a short, creepy-looking little man who wears a traditional circus ringmaster's tuxedo (given that his slave tent has a circus-like motif), glasses with a small chain attached, white alchemist gloves, long top hat, and a red bow tie with a small diamond brooch in its center. He has a small, old-fashioned handlebar mustache and wears a somewhat sinister, omnipresent grin on his face.

At all times, Beloukas conducts himself with nothing less than the utmost courtesy with his clients. He speaks politely, offers them an honest assessment of his products, and any 'merchandise' they may wish to sell him, and charges them reasonable prices. However, he is not above occasionally trying to persuade them into acquiring other monsters and services for his personal profit. He would likely be considered one of the best people you'd meet, were it not for the fact of his shady slave-trading business.