Roarke Morris is a rancher and stock holder for Market Equities whose family owns Cross Creek Ranch. He is looking to make his move in taking John Dutton's ranch; his land. His crosshairs are later pointed at Beth Dutton when she caused his stocks to plummet, instigating a trade war between the two of them. He is known to have somewhat of a fling with a CEO, up until she was placed on leave after a scandal broke out. Roake is a rural Montana native and has a hobby, an enjoyment of flyfishing.