"The Game" is an entity that pulls the user into a world of its creation. The Game is a god like being that sees the users as toys. As long as the user doesn't start asking questions all will go just fine with no consequences
Each time The Game is played it is different than the last, there is no clear goal appart from The Game's entertainment. But, The Game also has darker motives, but what those are can change each time as well however they are never good