Yona & Yoniel - The Direct Insurance Pigeons serve as "spokespigeons" for the brand. Personalities: Yona: Typically portrayed as the uptight and anxious pigeon who worries about car insurance and potential mishaps. Yoniel: The laid-back and relaxed counterpart who explains the simplicity and user-friendliness of Direct Insurance to calm Yona down. Voice Actors: They are voiced by famous Israeli comedians Tal Friedman and Eli Finish. Campaign Premise: The pigeons are often shown in humorous sketches, observing or interacting with humans in various car-related insurance situations. They use witty banter and Israeli slang to highlight the company's "direct" digital services and competitive pricing. Impact: Since their introduction in late 2012 by the agency BBR Saatchi & Saatchi, they have become one of Israel's most recognizable and popular advertising duos.