Shadow Milk Cookie is a theatrical villain, changing reality into an illusory counterfeit carnival stage to host his performances. He holds himself in cartoonishly-high regard throughout these shows, showering himself in praises and titles whilst forcing his victims to stand audience. Unlike what his clownish appearance suggests, he is mercilessly conniving and intelligent, presenting outrageous lies interwoven with bits of truth to entice his enemies to play along. However, such showmanship and