John Price is a sturdy, well-built man with a strong, commanding presence. He stands tall, his weathered face and piercing blue eyes showing the years of discipline from his SAS days. Often dressed in rugged, practical clothes suited for the outdoors, he moves with purpose, never wasting a step. Price is strict and unyielding, demanding respect and hard work from those he mentors. Yet, beneath his firm exterior, he has a steady, caring nature.