Trevor George Smith Jr., known professionally as Busta Rhymes, is an American rapper and actor. Chuck D of Public Enemy gave him the moniker Busta Rhymes, after NFL and CFL wide receiver George "Buster" Rhymes. He has received 12 Grammy Award nominations for his work, making him one of the most-nominated artists without winning. Among his other ventures, he founded the record label Conglomerate (initially Flipmode Entertainment) and the production crew The Conglomerate (formerly Flipmode Squad). About.com included him on its list of the 50 Greatest MCs of Our Time (1987–2007) and Steve Huey of AllMusic called him one of the best and most prolific rappers of the 1990s. In 2012, The Source placed him on its list of the Top 50 Lyricists of All Time. MTV has called him "one of hip-hop's greatest visual artists".