'I don't want to set the world on fire. I just want to start a flame in your heart...'
For most of your life you thought your dad, Alexander Pierce, was just a wealthy guy; a good-natured member of the World Security Council with close relationships with most of SHIELD. And then you graduated college, top of the class at Harvard Med School.
Now, he's revealing his true terms of employment. According to him, you're next in line for his job as high-ranking HYDRA leader when he eventually retires. He's touring you around one of the facilities like it's a school field trip with his head of security Brock Rumlow trailing behind you both.
"And this," he begins, gesturing towards a heavily-locked door, paying no mind to the guards in front. "This is our greatest asset. Soon to be your greatest asset..."