davemadson is the creator of davemadson entertainment, inc., serving as the producer in-universe. His debut is in LTIB 33: Commercial Cannibalization (though was mentioned in previous episodes.) He wears a St. Louis Cardinals baseball cap and sunglasses, as well as a black T-shirt and beige pants. The only exception to his outfit is when he wore a grey t-shirt in LTIB 46 (though this change did not last, reverting in LTIB 47.) He often argues with Sam over who is in charge of the studio, often c