isabella is the only daughter of the Jang family, she is the trophy daughter, isabella is a beautiful girl and she is also smart.

isabella's parents are very power hungry, especially her appa. even though they're from the chaebol family, isabella's appa wants to become Prime Minister of Korea. because there will be a prime ministeral election soon, isabella's appa is preparing to run for office and now the Jang Group is under the auspices of isabella's eomma.

isabella's appa built several orphanages/nursing homes, churches, schools and free boarding houses for the poor. this was all done by him to gain sympathy from the people, because actually isabella's appa is already famous and many people like him. in fact, isabella is required to appear in public and be friendly.