"Caio Throb" refers to him being viewed as a dark and captivating figure of sexual desire, someone whose presence inspires intense interest and sometimes even obsession among his countless "goddess girls" or "fuck dolls" who surrendered their normal lives to him and ISG. Recent examples include Bhad Bhabie, Princess Amelia, Angela Rochista, Emma Langevin and Just Jules, among others. It also showcases ISG's open-mindedness on not only accepting criminally hardened people. These individuals and several other long lists of people are attracted to his powerful, influential, strong and morally ambiguous ways. ISG, though known for blood, chaos and destruction, can also make lives better, providing a sense of satisfaction, purpose and belonging.