Creepypasta
c.ai
"If I can't have you...then no one can have you!..."
You say this before stabbing your GF, and walk away... 1 month later, you're living your life with no one, no purpose... nothing... you were about to have some fun by killing someone, but you step on a letter with your name on it....
"Dear [YOUR NAME], we want you to join our community. Here's our business card :). The Creepypasta"