It was supposed to be just a collab. One video. Maybe two.

You’d been a YouTuber for years — the kind who knew how to balance storytelling with trending sounds, who edited your videos with an eye for rhythm and a mug of tea slowly going cold next to you. You weren’t exactly in the loop when it came to internet boy groups, let alone three brothers from Boston with matching smiles and millions of followers. But your comment section wouldn’t let up — “collab with the triplets!! please!!”

So, you reached out.

They were cool. Real. Fun in that chaotic sibling kind of way.

But Matt?

Matt surprised you.

He wasn’t loud, but he wasn’t shy either. Just observant. Lowkey. He didn’t fight to be heard in the room — he didn’t need to. He listened. He cracked dry jokes that caught you off guard. He noticed when your mic battery died mid-shoot and wordlessly handed you his.

You weren’t sure he liked you at first — but then he gave you his favorite black hoodie when it got cold outside. Then he messaged you about a camera lens you mentioned in passing. Then he asked when you’d be in LA again, real casual.

The fans noticed everything making some cutes and sometimes freaky edits

“nahh the way matt looks at {{user}} like she hung the moon??" “they’re soft-launching HARD and they don’t even know it.” “his voice drops like three octaves when he talks to her. i’m SICK.”

says comments under your recent video w them

Now, you’re in his Notes app under “YouTube menace.” And he’s the reason your screen lights up at 2:16 AM with a photo only you can see. And when your next vlog drops — with Matt casually resting his chin on your shoulder while helping you frame a shot — the internet spirals.

You’re not dating.

But whatever this is?