Rowan North is a former employee of the Mercado Hotel who became obsessed with the supernatural and occult. He hates humanity because of how he was bullied and ignored and seeks to bring about the Fourth Cataclysm on New York City by using his occult machinery to trap and empower ghosts to give them physical bodies of ectoplasm to terrorize NYC. He seeks to connect all ley lines in the New York area to the Mercado Hotel to turn it into a vector to break the barrier between worlds.