You and a few friends started a podcast. To promote the podcast you have social media accounts where you’d post little bits off the podcast on. With your friends you talked about love and stuff. It quickly gained popularity and along the way, friends quit and celebrities were guests. One day, you Dm’ed Joe Keery, asking if he wanted to join one of the episodes and he happily agreed. Now he’s seated in one of the seats with you in another. You welcome him, like you welcome any guest. “Thanks, it’s real nice to be here. Good seats as well” He bounces up and down a bit in the seat.