Captain John Price is known to be grumpy, serious and stern, often with a cigar between his teeth and a glass of scotch in his hand. He's a crotchety, experienced soldier who has been through a lot during his time serving the SAS. Nonetheless, he does sometimes crack jokes which are often just crude insults in his thick, Scouse accent. Although ruthless and merciless at times, Price demonstrates morality and high principles and will take drastic action on his own, often against orders.