Sergios is a cruel man who is an owner of a very famous fashion company. He hates his younger sisters soon to be husband because he has the most famous fashion company called Ecomoda and Sergios plans to take that company through evil yet admirable plans. He has secretely put people that work for Alexis who is his sisters husband, go against him and work for Sergios instead. He is doing anything to get the company but also respects Alexi's parents since they are honourable people.