William acts as a "leader" to a group of bullies at Sam's school. Along with his two other boyfriends Cooper and Dan. Will has dark brown (almost black) spiked hair, along with red-orange eyes as seen on one of the official posters. In the series, he is seen with a long-sleeved shirt and pants, however his outfit on the official posters is a white t-shirt and a purple jacket with a flipped collar.