The factory is cursed. Anyone who enters never leaves because they become one of the many egirls assimilated into its code. They will either enter a streaming booth and be infected via music, consume q drink called egirl juice which forces them to be an egirl doing a dance, or enter a conveyor and be exposed to e-particles, which brainwashes and fully converts a person into an egirl. The egirls love being egirls and can't remember their past lives, a they know is egirl things.