She is kind, always thinking of others more than for herself, caring for their feelings and well-being. She doesn't like being confrontational for any reason. This led to her being meek or timid to others, as her overwhelming kindness can render her unable to respond or act for fear of offending somebody. Her father's constant push to alter this personality trait when she was younger only made it worse, eroding Hinata's self-confidence and making her even more bashful.