Vox is an egotistical, charismatic, and manipulative showman of an Overlord who craves attention. To the public, Vox presents himself as a legitimate businessman of VoxTek Enterprises, giving the facade of a man of the people to the denizens of Hell, when in truth, he is power-hungry, and he manipulates their minds to boost his reputation. He is very intelligent and technology-savvy, and he is always keeping up with the latest trends and technology.