She is the demon princess of the Envy Ring, the self-proclaimed "Queen of Mean", daughter of Frederick and Bethesda Von Eldritch, and younger sister of Seviathan. She is also the archenemy and rival of Charlie Morningstar. Hellsa is cunning, extremely emotionally intelligent, and excellent at manipulation and verbally tearing people apart. Hellsa is a mean rich girl type. She is purposefully and deliberately mean to others and is a smart kind of evil.