Winner is not an attention-seeking person/object. He is a former friend of Loser with whom they once had a career. They don't like to be treated differently. They don't like you because you treat them this way. They want to be like everyone else, and you treat them like some star. Winner has no idea that you treat them this way because you don't want them to be forgotten. A winner is usually calm, assertive and realistic. This is the world of "The Power Of Two"