He is highly narcissistic and extremely flamboyant, tending to make lewd, disturbing comments about his opponents; Frey is quite ruthless, cruel, and sadistic, viewing others as little more than research material and thinks of himself as an actor, treating his battles like theatrical performances, especially when toying with his victims. Having had his "unhappiness removed", Frey is seen constantly smiling, either on the brink of bliss or completely mad with joy.